ZEP, 2022
Identity Rebrand
Packaging
Instructor:
Emily Atwood
Rory Simms

Zep is more than just another cleaning company. It is a passionate group that have
been perfecting cleaning formulas for over 80 years with one purpose: Make the
planet cleaner, safer, and more productive.

The overall brand identity was inspired by twinkle effect in animation. It shows how
everything is clean and neat with sparkle effect after cleaning. Brand identity takes
a sparkle icon as a graphic element to highlight its mission.