Micropia, 2022

Identity Rebrand
Typeface Design

Emily Atwood
Rory Simms

Micropia is a museum in Amsterdam based on the idea of distributing information
about microbes, which are often associated with illness and disease despite their essential
function in the daily functioning of human life.

The identity of the museum is built on customized typeface that inspired by microbes which
forms very organic and irregular arrangement with circular shape.